Ah, YouTube: Thousands of videos, good, bad and humorous. We could spend hours watching would-be video stars, cute cats and how-tos. But have you ever created a video? Does the thought of making a YouTube video make you fearful because you know nothing about production?
We’re here to help, because a YouTube video can be a great way to gain appreciation and show value – crucial things customers are looking for in a brand. Check out these 4 Tips on Making an Awesome YouTube Video and get on the road to viral video success.
1. Pick your topic:
Giving viewers simple steps, how-tos or tips is a great way to engage them and create value. They want to learn something and they want to learn it quick, so make it simple.
2. Choose your backdrop:
A video can lose a lot of credibility when there are too many distractions. Choose a simple backdrop that will make you the center of attention.
3. Turn up the lights and the sound:
If it is too dark or your voice is too soft, someone will click to the next video. The best thing to do is run a few trial runs of your video so you can perfect your lighting and audio.
4. Keep it short:
The best videos are typically three to five minutes long. Keep it simple, but beware, don’t skip out on the real meat of the video just to keep it short.
Adding YouTube videos to your marketing strategy can be a great way to connect with your customers on a personal and social level. Most likely, you already have access to a camera: Your smartphone, computer or a bloggy cam are all options.
Here is a great example from the Lifestyle Lift YouTube channel:
Whether you are a business looking for someone to create your next viral video or a social media freelancer looking to make some extra money, sign up for socialgig™ and we will help you climb the social media ladder.