4 Tips on Making an Awesome YouTube Video

create-a-youtube-videoAh, YouTube: Thousands of videos, good, bad and humorous. We could spend hours watching would-be video stars, cute cats and how-tos. But have you ever created a video? Does the thought of making a YouTube video make you fearful because you know nothing about production?


We’re here to help, because a YouTube video can be a great way to gain appreciation and show value – crucial things customers are looking for in a brand. Check out these 4 Tips on Making an Awesome YouTube Video and get on the road to viral video success.


1. Pick your topic:

Giving viewers simple steps, how-tos or tips is a great way to engage them and create value. They want to learn something and they want to learn it quick, so make it simple.

2. Choose your backdrop:

A video can lose a lot of credibility when there are too many distractions. Choose a simple backdrop that will make you the center of attention.

3. Turn up the lights and the sound:

If it is too dark or your voice is too soft, someone will click to the next video. The best thing to do is run a few trial runs of your video so you can perfect your lighting and audio.

4. Keep it short:

The best videos are typically three to five minutes long. Keep it simple, but beware, don’t skip out on the real meat of the video just to keep it short.


Adding YouTube videos to your marketing strategy can be a great way to connect with your customers on a personal and social level. Most likely, you already have access to a camera: Your smartphone, computer or a bloggy cam are all options.


Here is a great example from the Lifestyle Lift YouTube channel:



Whether you are a business looking for someone to create your next viral video or a social media freelancer looking to make some extra money, sign up for socialgig™ and we will help you climb the social media ladder.


And don’t forget to connect with us on Facebook and Twitter!

How To Hire the Right Social Media Consultant for Your Business

So you’ve realized it’s vital for your small (or large) business to maintain a consistent presence on social media — and you’ve also realized it takes a bit of work to cultivate an organic online relationship with your customers. With all the digital marketing campaigns taking the ad world by storm, you know how important it is to invest the time and resources into creating a social media marketing plan. That means it’s time to hire a social media consultant to “speak” for you online!


Most people use social media sites like Facebook, Twitter, Instagram, YouTube, Yelp, LinkedIn regularly and are familiar with them — but social media marketing for a business and posting about family dinners are vastly different. How do you know you’re hiring the right social media consultant for your business?

Here are 3 Things to Look for in a Social Media Consultant:


1. How good is their social media presence? How active are they? Are they online once a week or once an hour? Generally, the more time spent on social media marketing tactics, the better to learn and to promote. For your social media consultant to know how to promote your blog, they need to know the best audience and determine a social media strategy for the ideal ways to spread the word.


2. Do they know what they are talking about? A good freelance writer knows how to effectively break subjects down into understandable terms — and should know – the subject before attempting a writing project. If they don’t fully comprehend the ins and outs of your business and/or product, a freelance writer may not be able to make the leap and create the best social media strategy for you.


3. Do they have a proven track record of success? As with any business venture, you need to see previous results of digital marketing accomplishments. Did they come up with some great grand opening ideas and promotional giveaways to boost business? Your social media consultant should prepare a concise social media strategy to help you promote your business, with traceable metrics to show how the social media marketing plan is raising your online presence and developing authentic relationships with fans and followers.


Are you looking to hire a social media consultant — or are you looking to _be_ a social media consultant? Check out socialgig™ and post or find a gig today!